Nadica Mihajlovic's profile

PRODUCT PACKAGING AND LABEL DESIGN

product Packaging and Label DESIGN

Client: Šahović Company

Šahović Company is a family firm with a long tradition and quality proven through various awards. They are committed to sustainability and high production standards.

Assignment: 
1. Creation of a new label design for cured meat products 
2. Design of a collapsible product packaging box

Inspiration: Let's begin by addressing the foremost factor - the environment in which a Product is crafted and its Place of Origin. The characteristics of that environment greatly influence its uniqueness and therefore it is important to emphasize them through the visual identity of the label and product packaging design. Montenegro boasts an environmentally conscious ethos, breathtaking landscapes, and a delightful climate. These elements contribute to the association of products originating from this region with pristine nature and deep-rooted traditions. Hence, my inspiration draws from this rich source.

Keywords: natural | breeding | tradition | authenticity
Emblem 
Design
Visual Leitmotif: Sticking to the basic motifs derived from the environment, I created a bull's head with an olive wreath that will serve as an emblem and represent the backbone of the design.


Packaging 
Design


Label 
Design
Window Shop 
Design
PRODUCT PACKAGING AND LABEL DESIGN
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PRODUCT PACKAGING AND LABEL DESIGN

Published: